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Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points. This week, we asked them exactly how they know a decent proposal when they find one.
Creative 27 Add to collection Celebrating their 75th birthday, Ride Your Next portrays performance as a mindset and Lapierre as its main protagonist Premium bike brand Lapierre, part of Accell Group, and VICE’s creative agency VIRTUE, launch the new tagline and brand philosophy Ride Your Next. A European brand campaign celebrating the brands 75th anniversary whilst demonstrating their commitment to making every rider's performance outstanding. In a category obsessed with cyclists’ physicality or bike's technicality, Lapierre aims to differentiate itself from its competitors through a phi...