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Watch this. ♪ we fly with our wings, long live oregonians free to be healthy ♪ >> this is one of the ads running in oregon to let people know where they can enroll. producers of these ads say it's very difficult to make health insurance interesting. if you watch these and you see none of the ads, they mention obama care or any of the complicated details, you get the catchy songs, cute animals before you get the web address that pops up on the screen. here's what many people have seen when they tried to enroll in the exchanges this week. there's some computer errors. so many people went to ...

Alaska. this is how he responded to it. >> this guy is a billionaire in new york and going to spend money on trying to undercut you in alaska. does that sound normal to you? >> no, i'll tell you alaskans don't like outsiders coming in and telling us what to do. i would say to mayor bloomberg, focus on what we can do. i have argued since day one on this debate that in this country there have been people deemed by the courts even the people under 21, even if they're under state law, 600,000 people in this country right now should be in the background check system, like it or not. >> i mean, do y...

Now with michael bloomburg and gabby giffords, raised $11 million in four months, an amazing sum, you have the ability to come back on the other side and basically try to shift the calculus to the point where candidates who vote the long way, against gun control, are facing serious repercussions at home. these ads running against kelly ayotte, these are harsh. these are repercussions never faced before. you see politicians start to rethink what is the -- >> we are watching kelly ayotte rethink it live as she goes to microphone in new hampshire. >> the problem for bloomberg and giffords, the ti...

Defense cuts, a weaker h eer co. >> some of these ads running in states that are home to what would be considered vulnerable democrats up for re-election. do you think that any of these will have sway on your democratic colleagues? >> i think these ads are going to backfire. they are being paid for by the right wing, by the neocons. it's all known, because there's been some research done, even though they're trying to hide who they are. so when you have colin -- do you think colin powell would ever support someone who wants to weaken this nation? robert gates, madeleine albright, and that's ju...

Remarkable even by the standards of this campaign, you have one guy getting blasted for something that he won't pull off the air while the president is in this kind of posture that you've described. >> i think every time those ads run in ohio they hurt romney. i'll tell you why. there are a lot of ads running on those newscasts. they are saying, romney has a false ad. jeep is not moving its production to china. of course, bozo the trump tweeted out the same line, you saw what the vice president of chrysler said, donald trump, you're full of stuff. >> bob shrum, thank you for your time. still a...