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iTWire - Apple looking at US$60b windfall through new privacy campaign: claim

iTWire
Friday, 14 May 2021 08:29
Apple looking at US$60b windfall through new privacy campaign: claim
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Image by PublicDomainPictures from Pixabay
Apple has opened up a possible new revenue stream that could be as much as US$60 billion (A$77.6 billion) through its new privacy narrative, a main part of which is its ad-tracking technology that in the iOS 14.5 update, technology analyst outfit Counterpoint Research claims.
Research director Neil Shah said in
a blog post that advertising was the peak business model and every technology firm was trying to get into the game. User data is the key to understanding and retaining users, improving and cross-selling offerings, and serving targeted ads, he wrote. ....

Neil Shah , Huawei Mobile Services , Amazon Marketplace , Jio Platforms , App Tracking Transparency , App Store , Adtracking Technology , Ali Baba , Sam Varghese , நீல் ஷா , ஹூவாய் கைபேசி சேவைகள் , அமேசான் சந்தை , ஜிோ தளங்கள் , செயலி கண்காணிப்பு வெளிப்படைத்தன்மை , செயலி கடை , அலி பாபா , சாம் வர்கீஸ் ,

iTWire - WordPress to treat Google's new ad-tracking tech as a security issue

WordPress to treat Google s new ad-tracking tech as a security issue
Monday, 19 April 2021 08:32
WordPress to treat Google s new ad-tracking tech as a security issue
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Image by Kevin Phillips from Pixabay
The project that manages the WordPress content management system, which claims to power about 41% of the Web, will treat Google s new ad-tracking technology, Federated Learning of Cohorts, as a security issue and block it from working.
A post from a core developer, who goes by the moniker Carike, on Sunday cited the
explanation provided by the Electronic Frontier Foundation about FLoC, in which it described the technology as a terrible idea . ....

Electronic Frontier Foundation , Content Management System , Adtracking Technology , Federated Learning Of Cohorts , Sam Varghese , மின்னணு எல்லை அடித்தளம் , உள்ளடக்கம் மேலாண்மை அமைப்பு , சாம் வர்கீஸ் ,