iTWire Friday, 14 May 2021 08:29 Apple looking at US$60b windfall through new privacy campaign: claim Featured Image by PublicDomainPictures from Pixabay Apple has opened up a possible new revenue stream that could be as much as US$60 billion (A$77.6 billion) through its new privacy narrative, a main part of which is its ad-tracking technology that in the iOS 14.5 update, technology analyst outfit Counterpoint Research claims. Research director Neil Shah said in a blog post that advertising was the peak business model and every technology firm was trying to get into the game. "User data is the key to understanding and retaining users, improving and cross-selling offerings, and serving targeted ads," he wrote.