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Best Media Info: In an interaction with BestMediaInfo.com, Harikrishnan Pillai, CEO and Co-founder, TheSmallBigIdea and Manish Solanki, COO, and Co-founder of TheSmallBigIdea talk about the agency completing its 9-ye| Digital News
Automation improving efficiency of advertising agencies but raises need for employees' upskilling Several agencies are now adopting AI and automating to simplify, accelerate and maximise their processes. BestMediaInfo.com spoke to some agencies to understand how they have adopted automation technology in their agencies and its impact Mumbai, March 05, 2021 Last month, Wavemaker launched a new Artificial Intelligence-powered media planning tool, Maximize, to allow planners to create media plans for multiple audiences. It helps them to create an optimised campaign across channels an...