IAS Announces Quality Attention Measurement Product
The company is billing it as the first attention product to unify media quality and eye tracking
Source: tvtechnology.com
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IAS Announces First Attention Product to Unify Media Quality and Eye Tracking
Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers NEW YORK, Jan. 4, 2024 /PRNewswire/ -- Integral Ad Science , a leading global media...
Source: marketscreener.com