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Integral Ad Science, a leading global media measurement and optimisation platform, today announced business expansion in four key APAC markets- Hong Kong, Taiwan, Thailand and Vietnam along with senior leadership appointments to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
Predicting whether an impression is likely to lead to a business result.
The company is billing it as the first attention product to unify media quality and eye tracking
Quality Attention™ Provides Actionable Attention Metrics that Tie to Business Results for Global Advertisers NEW YORK, Jan. 4, 2024 /PRNewswire/ -- Integral Ad Science , a leading global media...
“The industry faces a significant challenge in combating MFA sites.