Media Moves: Ads24 opens up a new advertising world, AdFreeway launches in SA, NatGeo's Endangered Colours campaign
This week’s BIG move: Ads24 opens up a new advertising world for media agencies and owners The media sector continues to operate within a faltering economy which led to an 8% drop in total advertising spend in 2020 over 2019. Google and Facebook have aggressively grown their share of market spend and ADvTECH continues to disrupt the way we transact, deliver and measure the efficacy of advertising campaigns. Against this backdrop media owners have had to dig deep, keep staff motivated, agency relationships strong, and deliver new products that meet high client expectations. A prime exampl...
Source: themediaonline.co.za