A third were following advertising rules. take a look at this. this tiktok video by love island's luke mabbott breached the advertising code last year. he wore two outfits, with the captions "which look do you prefer?" and made clear where the outfits were from — with the caption "outfit from boohooman, #boohooman". what he didn't do was ensure that anyone who looked at this was instantly aware that this is an advert — rather than something he's simply bought and really likes. and some experts say the lines are too blurred and more regulation could be needed. when people think of ilnfuence...