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BBC News Published image captionThe advertising watchdog agreed and banned this Instagram ad post The advertising watchdog, the ASA, has banned an advert by controversial brewer Brewdog for misleading claims. An Instagram post for its Clean & Press Hard Seltzer said: "Due to advertising regulations we cannot claim this drink is healthy," but continued with a reference to a low calorie claim. Brewdog said the ad was "tongue-in-cheek" but agreed not to use it again. Brewdog was also reported to the ASA last week for claiming a competition prize was solid gold and worth £15,000. The Scottish f...

Ministry places accountability and responsibility on broadcasters

Concerns about the mis-selling of IVF treatment have led to a crackdown on fertility clinic practices. The competition watchdog has created new tough guidelines for clinics and patients, highlighting that some clinics are wrongly offering women a 'guaranteed baby' or claiming to be 'number one in the UK for success rates'. Centres which give the impression their success rates are better than the reality are likely to be in breach of consumer law, according to the Competition and Markets Authority.  Prices can exceed £20,000 for a cycle of IVF.  The competition watchdog has created new toug...

The CMA has published new guidance to make clear clinics’ legal obligations to treat people fairly and to help IVF patients understand their consumer rights.

Carbon calculators and combatting greenwash: How will the advertising sector reach net-zero? Last year, the advertising sector's trade body launched a new initiative to reach net-zero by 2030. To mark Engagement Week, edie explores how the sector is collaborating to meet this milestone while also spurring a wider culture change that informs the public on sustainable products and services. Ad Net Zero will aim to decarbonise the sector while advertising greener products and services In November 2020, the Advertising Association trade body launched a collaborative initiative to support the UK's...