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'Not fit for purpose': Watchdog accused of failing to protect public from 'climate impacts of high-carbon advertising' - Vimarsana News

'Not fit for purpose': Watchdog accused of failing to protect public from 'climate impacts of high-carbon advertising'

Environmental campaign groups warn ASA lacks the remit or resources to effectively police 'greenwash' campaigns

'Not fit for purpose': Legal expert argues ASA is failing the industry - Vimarsana News

'Not fit for purpose': Legal expert argues ASA is failing the industry

A legal expert argues the Advertising Standards Authority (ASA) in England fails to regulate health claims due to its cumbersome competitor complaints procedure which stops industry from calling out offenders.

Boots' infant formula faux pas amidst debate over UK advertising regulations - Vimarsana News

Boots' infant formula faux pas amidst debate over UK advertising regulations

The ASA has ruled online advertisements promoting infant formula products from Boots violated a UK advertising code aimed at safeguarding breastfeeding, at a time when a retail giant is calling for amendments to regulation.

FTC Issues Informal Guidance On Promoting Digital Products In The Age Of Generative AI - Advertising, Marketing & Branding - Vimarsana News

FTC Issues Informal Guidance On Promoting Digital Products In The Age Of Generative AI - Advertising, Marketing & Branding

The Federal Trade Commission has been thinking quite a bit about artificial intelligence lately. For example, the FTC, along with several other federal agencies, issued a joint statement on AI...

Source: mondaq.com
Mind the fine print - food producers should beware of placing misleading claims on packaging - Vimarsana News

Mind the fine print - food producers should beware of placing misleading claims on packaging

Developed with technological independence at its heart, Invibes unique proprietary in-feed advertising platform, is built for innovation. From its inception Invibes has been ahead of the curve in developing solutions and technologies with quality client partnerships in mind...