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Outdoor Advertising: Renewal of Regulations Announced Following the news that the Ministry of Public Works and Transportation in Costa Rica plans to renew the framework that regulates outdoor advertising, businessmen of the sector are asking to be taken into account in this process. Tuesday, May 4, 2021 In the country, outdoor advertising is regulated by a law that dates back to 2001. In the case of national roads, the Ministry of Public Works and Transportation (MOPT) is in charge of regulating this type of advertising and in the case of cantonal roads, local governments are designated f...

Rangiora should be pronounced “Ra-ngi-o-ra” – not “Rang–ee-ora”. The advertiser defended the complaint, saying it was difficult to change the jingle and consistency was extremely important. An agency on behalf of the advertiser said: “[The] jingle is an integral part of their marketing, in the form it is in now, and as far as the pronunciation of Rangiora and how it resonates with the listener. To change the commercial would be a nightmare.” It said the most people in the area pronounced Rangiora as “Rang–ee-ora” . The correct pronunciation in the voice-over was “a...

An elderly man jokes a family "stole me from the park". That tells children it's "OK to steal and kidnap”, some viewers claim.

Milk ad banned from TV for showing a girl riding a bike on footpath Newshub 18/02/2021 © Screengrab Another version of the Meadow Fresh ad showed the girl walking to the dairy. A Meadow Fresh commercial has been banned from television for "condoning an illegal practice" by showing a girl riding her bike on the footpath. The advertisement, promoting Meadow Fresh Calci Original milk, showed a snippet of a young girl riding her bike on the pavement after purchasing a bottle of milk from the local dairy.  A viewer, who first saw the commercial in September last year, lodged a complaint with...

Sasha Borissenko: Cultural appropriation and racial discrimination - it's not okay 27 Dec, 2020 01:00 AM 5 minutes to read NZ Herald OPINION: Meri Kirihimete. What better way to celebrate Christmas than to look at some of this year's cases of "ho ho no" - be it cultural appropriation, or racial discrimination. Identity politics and human rights are fraught areas to discuss, particularly as they also bring to light issues around representation, and virtue signalling. And for every complaint of tone-deaf marketing and discrimination, there will be screeds of potential perpetra...