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How can alcohol brands ensure their marketing doesn't appeal to children?

Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? ....

United Kingdom , Gary Pope , Kids Industries , Portman Group The United Kingdom , Portman Group , Portman Group Independent Complaints Panel , Advertising Standards Authority The United Kingdom , Advertising Standards Authority , Independent Complaints Panel , Camden Town Brewery , Advertising Standards Watchdog , Yonder Pink Lemonade Beer , Pink Lemonade , Food Safety Amp Quality ,

How can alcohol brands ensure their marketing doesn't appeal to children?

Should beer brands use cartoon characters? Will bright colors appeal to children? What about celebrity tie-ups or sweet-flavored spirits? 2023 saw a rise in the number of alcohol brands that found themselves in hot water with advertising authorities over cues that could appeal to children. What can brands do to steer clear of such issues? ....

United Kingdom , Gary Pope , Advertising Standards Authority The United Kingdom , Portman Group The United Kingdom , Portman Group , Kids Industries , Portman Group Independent Complaints Panel , Advertising Standards Authority , Independent Complaints Panel , Camden Town Brewery , Advertising Standards Watchdog , Yonder Pink Lemonade Beer , Pink Lemonade ,