Third-Party Data Is as Important as Ever
Critical intelligence for any marketer doing programmatic buying, personalizing outreach, or needing to enrich its view of the customer.
Source: adweek.com
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Data Collaboration Is the Catalyst for Business Transformation
Business transformation starts with data, and no company can succeed in today’s market without a clear data collaboration strategy.
Source: adweek.com
Data Collaboration Is the Catalyst for Business Transformation
Business transformation starts with data, and no company can succeed in today’s market without a clear data collaboration strategy.
Source: adweek.com
47% of Marketing Execs Worry About Measuring Performance
Marketers are under more pressure than ever to deliver performance-based results, and more than half say measuring and proving the impact of their work is their biggest concern.
Source: adweek.com
Take a Multiscreen Approach to TV
Households with streaming subscriptions still spend about twice as much time watching linear content as streaming content.
Source: adweek.com