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Marketers are under more pressure than ever to deliver performance-based results, and more than half say measuring and proving the impact of their work is their biggest concern.
Product placement is going through a radical transformation driven by the explosive growth of virtual product placement.
Households with streaming subscriptions still spend about twice as much time watching linear content as streaming content.
With cord-cutting on the rise, 75% of consumers agree that ad-supported streaming is a practical alternative to cable and satellite TV.
Customer experience programs are cracking under the pressure of evolving consumer habits, and marketers are struggling to keep up.