Interview with Anant Goenka, executive director of The Indian Express Group.
Keynote chat at the IAMAI’s 17th Marketing Conclave 2021
Source: afaqs.com
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The most popular shows on Amazon and Netflix are first tested for popularity
Share Via: In conversation with Shailesh Kapoor, founder and CEO of media consultancy Ormax Media. At the recently concluded vdonxt Week, an afaqs! conference about the business of online video, I spoke to Ormax Media's Shailesh Kapoor, a modern day soothsayer, whose job it is to predict whether a given piece of video content will have the desired impact on its intended audience. His team comprises 27 professionals. Over 20 minutes, he fielded five questions from me and one from the audience. Watch the full session on video below or read on for highlights. Edited excerpts. Ormax is in the b...
Source: afaqs.com