Vdonxt Week News Today : Breaking News, Live Updates & Top Stories | Vimarsana

The future of monetisation of audio streaming Share Via: The final day of Audionxt Week wrapped up with a conversation around monetisation strategies for audio streaming. On the final day of Audionxt Week, which ran last week, from July 26-30, a panel got together to discuss the topic, ‘Business models: will advertising continue to be the main revenue driver in the future?’. The panel included Amin Lakhani, COO, Mindshare South Asia; Arjun Ravi Kolady, head of sales at Spotify India; and Siddhartha Roy, COO, Hungama Digital Media. The session was moderated by Sreekant Khandekar, co-...

Share Via: In conversation with Shailesh Kapoor, founder and CEO of media consultancy Ormax Media. At the recently concluded vdonxt Week, an afaqs! conference about the business of online video, I spoke to Ormax Media's Shailesh Kapoor, a modern day soothsayer, whose job it is to predict whether a given piece of video content will have the desired impact on its intended audience. His team comprises 27 professionals. Over 20 minutes, he fielded five questions from me and one from the audience. Watch the full session on video below or read on for highlights. Edited excerpts. Ormax is in the b...