The future of monetisation of audio streaming : vimarsana.co

The future of monetisation of audio streaming


The future of monetisation of audio streaming
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The final day of Audionxt Week wrapped up with a conversation around monetisation strategies for audio streaming.
On the final day of Audionxt Week, which ran last week, from July 26-30, a panel got together to discuss the topic, ‘Business models: will advertising continue to be the main revenue driver in the future?’. The panel included Amin Lakhani, COO, Mindshare South Asia; Arjun Ravi Kolady, head of sales at Spotify India; and Siddhartha Roy, COO, Hungama Digital Media. The session was moderated by Sreekant Khandekar, co-founder and CEO, afaqs!.
The panel covered topics like the factors driving the audio boom, the future of radio, and the rise of podcasts and local language content. Khandekar began the discussion on the last day (July 30) by introducing the topic – methods of monetising streaming audio.

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