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IPL 2021's Disney+ Hotstar streaming offers premium audience; is it enough to attract brands?

IPL 2021's Disney+ Hotstar streaming offers premium audience; is it enough to attract brands?
afaqs.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from afaqs.com Daily Mail and Mail on Sunday newspapers.

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The future of monetisation of audio streaming

The future of monetisation of audio streaming
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The final day of Audionxt Week wrapped up with a conversation around monetisation strategies for audio streaming.
On the final day of Audionxt Week, which ran last week, from July 26-30, a panel got together to discuss the topic, âBusiness models: will advertising continue to be the main revenue driver in the future?â. The panel included Amin Lakhani, COO, Mindshare South Asia; Arjun Ravi Kolady, head of sales at Spotify India; and Siddhartha Roy, COO, Hungama Digital Media. The session was moderated by Sreekant Khandekar, co-founder and CEO, afaqs!.
The panel covered topics like the factors driving the audio boom, the future of radio, and the rise of podcasts and local language content. Khandekar began the discussion on the last day (July 30) by introducing the topic â methods of monetising streaming audio. ....

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Mindshare India brings Vipasha Bhuptani onboard for Content+ | Advertising

In this role, she will be responsible for setting up the communications planning vertical for the agency’s key businesses. Bhuptani will be based in Mumbai and will report to Ajay Mehta, senior vice president - Mindshare Content+,

Parthasarathy Mandayam, CEO – Mindshare South Asia said, “Vipasha has a proven track record of implementing strategic communication initiatives across various brands and markets. We believe that Vipasha will play a pivotal role as we accompany our clients in revamping their content strategies.”

Mehta said, “Given the explosion in the content and communication landscape and with the emergence of new platforms, formats and frameworks, there is a need to address and build sharper and deeper, yet fully integrated content narrative for our set of clients. I look forward to working closely with Vipasha and I am confident that she will further strengthen our content offerings. Her expertise in strategic bra ....

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Mindshare appoints Vipasha Bhuptani as Comms Planning Lead for Content+

Mindshare appoints Vipasha Bhuptani as Comms Planning Lead for Content+
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Vipasha Bhuptani , Ajay Mehta , Communications Planning , Mindshare India , Communications Planning Lead , Mindshare South Asia , Vice President , அஜய மேத்தா , தகவல்தொடர்புகள் திட்டமிடல் , மைண்ட்ஷேர் இந்தியா , மைண்ட்ஷேர் தெற்கு ஆசியா , துணை ப்ரெஸிடெஂட் ,

Mindshare South Asia CDO Vinod Thadani moves on

Mindshare South Asia CDO Vinod Thadani moves on
indiantelevision.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from indiantelevision.com Daily Mail and Mail on Sunday newspapers.

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