Have India's chess triumphs failed to attract marketing dollars?
Grandmasters collaborating with tech, AI, or educational firms could forge successful partnerships, say brand strategists.
Source: afaqs.com
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Will Amazon's Meta and Snap deals rewrite the future of social commerce?
Indian marketers ascertain the various stages of the digital marketing journey that can be impacted by the new collaboration between the tech giants.
Source: afaqs.com
70-hour workweek: 70-hour workweek debate: Factors you should consider before making a choice
Narayana Murthy, co-founder and former CEO of Infosys, in a podcast had said that productivity has to rise for the country to grow. “So, therefore, my request is that our youngsters must say, ‘This is my country. Id like to work 70 hours a week,” he had said.
Source: indiatimes.com
World Cup 2023: Ad revenue to surpass Rs 2,000 crore amid festive cheer
One of the biggest cricket tournament scheduled during the Dusshera-Diwali period has piqued advertiser interest with ad spends expected to be twice of what was spent during 2019 World Cup.
Source: moneycontrol.com
Charged up: Can Hero-Harley and Bajaj-Triumph beat the Royal Enfield supremacy?
Hero-Harley and Bajaj-Triumph recently released bikes in the 251-500 cc category. What will it take for them to challenge RE's stronghold on the segment?
Source: afaqs.com