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Top News In Toru Jhaveri Today - Breaking & Trending Today

Have India's chess triumphs failed to attract marketing dollars?

Grandmasters collaborating with tech, AI, or educational firms could forge successful partnerships, say brand strategists. ....

Tamil Nadu , Viswanathan Anand , Vidit Gujarathi , Madhav Chanchani , Samay Raina , Anand Mahindra , Ambika Sharma , Darshana Bhalla , Toru Jhaveri , Champ Viswanathan Anand , Sandeep Singhal , Star Health , India Chess Federation , Global Chess League , Westbridge Anand Chess Academy , Mahindra Group , World Chess Federation , Chess Olympiad , All India Chess Federation , Stuff Of Life , Pulp Strategy , Biswa Kalyan Rath , World Chess Champ Viswanathan Anand , Parle Milk Shakti , Westbridge Capital , Third Wave ,

V-Day? U-Day? No. Me-Day.

As expressions of romantic love become cliche, brands turn to self-love this Valentine’s Day. ....

Anirban Mozumdar , Toru Jhaveri , Pooja Thomas , Nisha Sampath , Havas Worldwide , Havas Meaningful Brands , Bright Angles Consulting , Stuff Of Life , Madhuri Dixit , Dil Toh Pagal Hai , Valentine X27s Day 2024 ,

Can brands effectively Indianise the Black Friday Sale?

Brand experts analyse the significance that the American festive marketing concept has for the Indian consumer cohort. ....

United States , Ritesh Ghoshal , Toru Jhaveri , Jatan Bawa , Deepti Karthik , Marks Spencer , Black Friday , Decision Pinnacle , Black Friday Sale , Diwali 2023 , Sai Ganesh ,

Do e-commerce brands under-leverage their packaging real estate?


Do e-commerce brands under-leverage their packaging real estate?
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Of late, there has been a smattering of innovative packaging - from Amazon, Flipkart - but the space is largely bland. Are e-commerce brands missing a trick?
It’s a familiar tale for many of us. Sometimes, a solitary lipstick comes wrapped in five layers of bubble wrap in a big cardboard box. The box is plain, brown and non-descriptive, apart from carrying the name of the website you ordered it from.
Packaging from beauty and personal care e-tailer Nykaa
All too often, people eagerly tear away the layers to get to the product. It isn’t exactly the best experience because the e-commerce platform itself does not get a lot of recall in this process. ....

Sharon Borgoyary , Landor Fitch , Kurnal Rawat , Toru Jhaveri , Krunal Rawat , Vilvah Flipkart , Indigo Airlines , Photo Credit , E Commerce , நில உரிமையாளர் ஃபிட்ச் , கிருநாள் ராவத் , இண்டிகோ விமான நிறுவனங்கள் , புகைப்படம் கடன் , ஏ வர்த்தகம் ,