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Have India's chess triumphs failed to attract marketing dollars? - Vimarsana News

Have India's chess triumphs failed to attract marketing dollars?

Grandmasters collaborating with tech, AI, or educational firms could forge successful partnerships, say brand strategists.

Source: afaqs.com
Singh is Collab King: Why Ranveer Singh's brand magnetism reigns supreme in Bollywood - Vimarsana News

Singh is Collab King: Why Ranveer Singh's brand magnetism reigns supreme in Bollywood

Discover why Ranveer Singh's brand magnetism reigns supreme in Bollywood. With a brand value of $181.7 million and over 70 million followers, Singh's collaborations transcend industries.

Source: afaqs.com
Yesteryear Icons Now Rising Stars in Brand New Calling - Vimarsana News

Yesteryear Icons Now Rising Stars in Brand New Calling

Zeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several endorsement deals in recent months and brands say the trend is not about the allure of nostalgia but to leverage how these actresses are reinventing themselves and breaking the stereotypes.

Age of breaking stereotypes: Yesteryear icons now rising stars in brand new calling - Vimarsana News

Age of breaking stereotypes: Yesteryear icons now rising stars in brand new calling

Zeenat Aman, Neetu Kapoor, Sharmila Tagore and Neena Gupta have signed several endorsement deals in recent months and brands say the trend is not about the allure of nostalgia but to leverage how these actresses are reinventing themselves and breaking the stereotypes. Cosmetics and beauty company Forest Essentials, Oppo phones, and fintech platform Cred signed Zeenat Aman. Neetu Kapoor has been roped in by Mankind Pharma's petcare brand and PepsiCo's Lay's chips, while Neena Gupta now endorses electric vehicle Eblu Feo and P Mark edible oil.

Is Akshay Kumar the emerging khiladi of the hygiene and immunity world? - Vimarsana News

Is Akshay Kumar the emerging khiladi of the hygiene and immunity world?

Is Akshay Kumar the emerging khiladi of the hygiene and immunity world? Share Via: He's the face of Harpic and Dabur Chyawanprash. A look at his growing equity in the hottest segments of 2020. That Akshay Kumar is one of Bollywood’s most bankable and highly paid actors in no secret. `Akki’, as he is popularly known as, was the sole Indian on the Forbes Celebrity 100 list for 2020. He was ranked 52, with an earnings tag of over $48 million. That he’s the top pick for brand endorsements is also no secret. He stood second on the multinational financial consultancy Duff & PhelpsâÂ...

Source: afaqs.com