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Fizzy snub from Sultan of Stepover Fizzy snub from Sultan of Stepover June 27, 2021 Making a point: The Ronaldo brand stands for certain values and he is driving his own content marketing strategy   -  REUTERS Making a point: The Ronaldo brand stands for certain values and he is driving his own content marketing strategy   -  REUTERS× Ronaldo shook the world of branding when he moved two bottles of Coke for water; how will the action impact brands It took soccer superstar Cristiano Ronaldo literally 20 seconds to remove two bottles of Coca-Cola from a table. But did it shake the very fo...

How will the ASCI guidelines for social media influencers impact the brands relying on the online stars for their advertising needs?

While we stare at huge losses be it sponsors, broadcasters, BCCI, the environment is not conducive to host IPL 2021 or similar matches any more, says Ambika Sharma, Founder & MD of Pulp Strategy. The Indian Premier League (IPL) 2021 came to an abrupt halt earlier in the week after a number of players and support staff tested positive for COVID-19. The bio-security bubble buckled and the Board of Control for Cricket in India (BCCI) suspended IPL 2021 for the health and safety of everyone. In this regard, Ambika Sharma, Founder & MD of Pulp Strategy, tried to see the kind of impact IPL 2021 s...

The agency will manage the brand’s presence across all digital platforms in Saarc nations. The campaign talks about the advanced ability of Whirlpool washing machines in hygiene and care

The association kickstarted with Whirlpool’s new festival campaign that focuses on care and hygiene by Updated: Dec 23, 2020 5:28 PM Whirlpool of India, a subsidiary of Whirlpool Corporation, assigns its digital mandate to Pulp Strategy, India’s largest independent agency in the digital communications and technology space. The mandate covers markets in SAARC Countries like Whirlpool Bangladesh, Whirlpool Nepal, Whirlpool Sri Lanka and so on. As a part of the mandate, Pulp Strategy will handle the brand’s presence across all digital platforms, includi...