Fizzy snub from Sultan of Stepover Fizzy snub from Sultan of Stepover June 27, 2021 Making a point: The Ronaldo brand stands for certain values and he is driving his own content marketing strategy - REUTERS Making a point: The Ronaldo brand stands for certain values and he is driving his own content marketing strategy - REUTERS× Ronaldo shook the world of branding when he moved two bottles of Coke for water; how will the action impact brands It took soccer superstar Cristiano Ronaldo literally 20 seconds to remove two bottles of Coca-Cola from a table. But did it shake the very foundation on which iconic brands have been built for hundreds of years?