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Best Media Info: As Finance Minister Nirmala Sitharaman unveiled the Union Budget 2023, advertising agencies and leaders have praised the announcements and said it augurs well for the businesses at large| Advertising News
Best Media Info: Traditional brands are now focusing on having an omnichannel strategy, robust presence in multiple channels of distribution and keeping the customer journey short and simple on their D2C platforms to | In-depth News
Ambika Sharma, Founder and MD of Pulp Strategy, loves touring the country on her bike - Issue Date: Nov 27, 2022
Mumbai: With the ‘World No Tobacco Day’ well and truly behind us, it is perhaps time to chew on the undeniable reality that pan masala is among India's biggest industries, with a market estimated at over Rs 40,000 crore. According to a recent report by Expert Market Research, aided by vigorous marketing campaigns by the industry players, the market is expected to witness
Mumbai: Producer of IMFL brands in India, Jagajit Industries Ltd (JIL) has awarded its digital mandate to independent digital agency Pulp Strategy. JIL is an integrated distillery manufacturing potable alcohol in Asia, with in-house facilities for producing molasses and non-molasses-based potable alcohol from fully-automated distillation plants. Pulp Strategy’s mandate