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BestMediaInfo.com dwells into the changing psychology of advertisers as well as the audiences and understands the work-in-progress efforts by brands for including the community in their marketing activities throughout the year
Mumbai: With the ‘World No Tobacco Day’ well and truly behind us, it is perhaps time to chew on the undeniable reality that pan masala is among India's biggest industries, with a market estimated at over Rs 40,000 crore. According to a recent report by Expert Market Research, aided by vigorous marketing campaigns by the industry players, the market is expected to witness
BestMediaInfo.com sat down for a chat with Agarwal, CEO and Co-Founder, Grapes, who is counting heavily on the work culture of her organisation as part of her growth strategy
Mumbai: Integrated marketing agency Grapes has appointed Priyank Narain as its new executive creative director. He will be based out of the agency’s Delhi office and will report to the agency’s chief operating officer and strategy head Shradha Agarwal. In this role, Narain will look after the agency’s creative responsibility across all brands, nationally, the company said in a