Jejurikar, Chief Operating Officer, Procter & Gamble, was one of the keynote speakers at the third edition of the ISA Global CEO Conference on ‘VUCA 2.0: Transforming Organisations and Brands’, wherein he also spoke about sustainability and innovation
Ad agencies, also known as growth partners of brands, are struggling to extract a retainer fee hike from brands. As a result, many are moving to the project work model but the larger question still remains unanswered
Advertising icons such as Prasoon Joshi, Agnello Dias, Bobby Pawar, Azazul Haque, Ajay Gahlaut, Manish Bhatt and several others share tips for the young creative professionals
Several companies that spent almost all of their digital budget on performance marketing have cut their spends by as much as 80%. BestMediaInfo.com finds out why digital marketing is seeing this tectonic shift