Rare Rides Icons: The Lincoln Mark Series Cars, Feeling Continental (Part VII)
The Continental Division was in a very difficult place when it designed an all-new Mark III as the (sedan only) replacement for the slow-selling and super expensive Continental Mark II coupe. As we learned last time, shortly after the Mark II went on sale the Continental Division was already on its last legs. It continued to lose money hand over foot after Ford's huge initial investment, and was doomed to a quick closure.And so it was the 1956 and 1957 Mark IIs became the only Continental Division product, and the only Marks that were hand-assembled in a factory built especially for Conti...
Source: thetruthaboutcars.com