WPP and TikTok announce global agency partnership
WPP and TikTok announce global agency partnership February 2, 2021 12:37 WPP and TikTok have announced a new global agency partnership. The announcement: WPP and TikTok, a leading destination for short-form mobile video, today announced an innovative global partnership to enable WPP agencies and clients to tap into the culture-shaping impact and reach of the platform. The partnership allows WPP clients to benefit from unique access and capabilities on the TikTok platform. Recognizing the significant opportunities for brands that both short-form video and digital content continue to present, ...