Viu continues on local content path to stand out in the crowded SEA streaming market
The partnership with Boxx is just one of many original productions that Viu is producing Streaming platform Viu has seen an increase in engagement as more people are turning to entertainment as a form of respite from Covid-19. From the onset of the pandemic, it has observed a 29% increase in users and a 62% year-on-year growth in subscription revenue in 2020. The Drum finds out how the platform is continuing to invest in producing originals and acquiring content. Hong Kong-based streaming platform Viu and Thai record label Boxx Music launched the Close Friend project in March, featuring 12 yo...
Source: thedrum.com