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Britannia's Varun Berry prepares for post-election commodity price surge, aiming for growth despite margin erosion. The firm focuses on market route project, service alignment, and salesforce automation to tackle regional competition and pandemic-led disruptions.
Britannia, the largest biscuit maker in India, is targeting double-digit volume growth despite potential price increases for wheat and sugar post-elections. The company is also focusing on expanding adjacent businesses and building its core biscuit portfolio. The company plans to align its service towards high-potential retail outlets, build AI-enabled predictive ordering, and upgrade salesforce automation.