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Britannia's Varun Berry prepares for post-election commodity price surge, aiming for growth despite margin erosion. The firm focuses on market route project, service alignment, and salesforce automation to tackle regional competition and pandemic-led disruptions.
Britannia, the largest biscuit maker in India, is targeting double-digit volume growth despite potential price increases for wheat and sugar post-elections. The company is also focusing on expanding adjacent businesses and building its core biscuit portfolio. The company plans to align its service towards high-potential retail outlets, build AI-enabled predictive ordering, and upgrade salesforce automation.
Apparel retailers are facing challenges with unsold inventory, resulting in write-offs and impacting margins. They are reducing sourcing periods to mitigate the risk of obsolescence and adjusting their ordering strategies. The industry was unprepared for the sudden demand slump after the festive season in 2022, leading to stockpile. Retailers are now planning for shorter periods and buying closer to the season. Despite extended discounting, retail sales growth has been negative for like-for-like stores due to a shift in consumer spending towards travel and experiences.
Apparel retailers are facing challenges with unsold inventory, resulting in write-offs and impacting margins. They are reducing sourcing periods to mitigate the risk of obsolescence and adjusting their ordering strategies. The industry was unprepared for the sudden demand slump after the festive season in 2022, leading to stockpile. Retailers are now planning for shorter periods and buying closer to the season. Despite extended discounting, retail sales growth has been negative for like-for-like stores due to a shift in consumer spending towards travel and experiences.