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329 Views The licensed collectables specialist and pop culture expert, Eaglemoss Hero Collector is entering into the advent calendars market for the first time, having appointed the PR, marketing, and digital agency Norton PR to spearhead its first campaign. The company plans to target fans and collectors at launch, as well as run a mass market consumer initiative to drive sales in the run up to Christmas. With detailed high-quality collectable items hiding behind each of the calendar doors, the new products have been designed to appeal to both dedicated fans from the Sci Fi and Music genres...

292 Views The licensed collectables specialist and pop culture expert, Eaglemoss Hero Collector is entering into the advent calendars market for the first time, having appointed the PR, marketing, and digital agency Norton PR to spearhead its first campaign. The company plans to target fans and collectors at launch, as well as run a mass market consumer initiative to drive sales in the run up to Christmas. With detailed high-quality collectable items hiding behind each of the calendar doors, the new products have been designed to appeal to both dedicated fans from the Sci Fi and Music genres...

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There are some traditional toys and games no child should ever go without, says Tom Karen, a 95-year-old toymaker who lives in Cambridge, “like loveable dolls, soft toys, Lego, Monopoly, Connect Four – and yes, the Marble Run.” Karen invented the Marble Run in the 1960s after noticing how his own children found marbles thrilling. “I was surprised how much pleasure they got from a fixed run where all you could do was feed marbles at the top and watch them zig zag their way down,” he says. “It occurred to me, if a marble run could be constructed in different ways it would provide a ...

Martin was put through his paces as an trainee RAF pilot  Credit: Ryan Mcnamara/ North One TV Guy Martin’s Battle of Britain (Channel 4) was history strained through a giant, yellowing stack of Biggles books. And it was all the better for it. “July, 1940, the Battle of Britain begins,” intoned the narrator in the sort of gravelly tones usually reserved for film trailers featuring CGI monsters lunking each other. “It was a genuine turning point in world history.” The show’s wheeze was to illustrate this turning point by putting Martin through his paces as a wannabe RAF pilot. He...