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Buy now, pay later firms will now be regulated - Vimarsana News

Buy now, pay later firms will now be regulated

Buy now, pay later firms including Klarna will face tighter regulation from the City watchdog to stop millions of young shoppers plunging into huge debts after spending soared to £2.7billion during the pandemic. The Financial Conduct Authority (FCA) today said bringing the burgeoning sector under control was a 'matter of urgency' after a review of the unsecured credit market found one in 10 people using them already had debt arrears elsewhere.  The schemes, provided by firms like Klarna and Clearpay, let customers pay for their shopping in monthly instalments interest-free in order to sp...

Consumers used £2.3billion of 'buy now, pay later' credit to pay for Christmas - Vimarsana News

Consumers used £2.3billion of 'buy now, pay later' credit to pay for Christmas

Shoppers relied on 'buy now, pay later' firms to spend £2.3billion over the Christmas period, as lockdown measures pushed Britons to buy presents online. Research found that one in four shoppers used firms such as Klarna, which has formed partnerships with hundreds of household name retailers, in the run up to Christmas.  Shoppers spent an average of £170, which it is claimed represented nearly 40 per cent of all Christmas shopping, adding up to a total bill of £2.3billion   Buy now, pay later services face demands for regulation over fears that Britons are racking up huge hidden debts....

An 'irresponsible' Klarna Instagram campaign has been condemned - here's what happened - Vimarsana News

An 'irresponsible' Klarna Instagram campaign has been condemned - here's what happened

Updated Wednesday, 23rd December 2020, 2:55 pm A Klarna advertising campaign posted on social media platform Instagram has been banned by the UK’s advertising watchdog for being “irresponsible.” The Instagram campaign by Klarna - which is a ‘buy now, pay later’ provider - paid four so-called ‘influencers’ on social media to post about both clothes and skincare products in April and May, in order to encourage people to use Klarna to shop to “boost their mood.” However, the UK’s advertising watchdog, Advertising Standards Authority (ASA), has said that the ads “irresponsi...

Watchdog bans adverts that urged people to 'buy now, pay later' - Vimarsana News

Watchdog bans adverts that urged people to 'buy now, pay later'

An Instagram influencer campaign that encouraged customers to use credit to 'buy now, pay later' to cheer themselves up during the lockdown has been banned.   The UK's Advertising Standards Authority has banned Swedish bank Klarna's 'irresponsible' campaign after receiving a complaint from Labour MP Stella Creasy. Klarna allows customers to pay for products in instalments with no fees or interest and has more than 10million customers in the UK.  In April the bank hired four influencers on Instagram to encourage their followers to use Klarna's services to 'boost their mood'.   An Instagra...

Klarna and Instagram influencers reprimanded by watchdog over irresponsible Covid-19 adverts - Vimarsana News

Klarna and Instagram influencers reprimanded by watchdog over irresponsible Covid-19 adverts

Klarna and Instagram influencers reprimanded by watchdog over irresponsible Covid-19 adverts The firm claimed the focus of their posts was to highlight the importance of self care and did not explicitly encourage use of its product 23 December 2020 • 6:00am Klarna allows shoppers to pay for things in instalments Credit: Dado Ruvic/Reuters Posts by social media influencers were “irresponsible” and encouraged people to get in debt by shopping using credit to lift 'Covid low moods', the advertising watchdog ruled. The Advertising Standards Authority reprimanded four so-called Instagram inf...