Page 2 - Alane Young News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Article - Conquering New Horizons: Crafting a Distinctive Identity: The Role of Branding Within the Travel and Hospitality Technology Industry - By Alan Young - Branding plays a crucial role in niche verticals by helping businesses establish a strong and distinct identity within their specific market segment. According to a study conducted by Forbes, 82% of consumers are more likely to trust a brand that is tailored to their specific needs and interests. This highlights the importance of creating a brand that resonates with the target audience, as it can significantly impact consumer trust and...

Article - Conquering New Horizons: How to Effectively Introduce Your Hotel and Travel Technology Platform to the America - By Alan Young - In today's dynamic and complex environment, the task of extending your travel or hospitality services into new markets is fraught with distinct challenges. The hotel and travel industry, characterized by its close-knit community and exclusive dynamics, often poses significant barriers to new entrants. When you introduce your platform into these markets, it's not just about offering a new solution; it's about understanding and integrating into an established...

Article - ChatGPT and Generative AI - How Hotels Benefit Today - By Alan Young - I don’t use chatbots. 60% of millennials say they have used chatbots. 70% of them say they had a positive experience, (via Forbes) but for me, I have just not engaged with them, until now. With the meteoric rise of ChatGPT over the past few months and with major travel companies like Expedia embracing them, I have become somewhat of a convert.