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Article - Conquering New Horizons: How to Effectively Introduce Your Hotel and Travel Technology Platform to the America - By Alan Young - In today s dynamic and complex environment, the task of extending your travel or hospitality services into new markets is fraught with distinct challenges. The hotel and travel industry, characterized by its close-knit community and exclusive dynamics, often poses significant barriers to new entrants. When you introduce your platform into these markets, it s not just about offering a new solution; it s about understanding and integrating into an established ecosystem. ....

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