Demon's Beastly Hiking Sneakers Defy Gentrified GORPcore
Italian hiking shoe brand Demon is reborn for a new age. Founder Alberto Deon speaks in interview about Demon's origins & next steps.
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Italian hiking shoe brand Demon is reborn for a new age. Founder Alberto Deon speaks in interview about Demon's origins & next steps.
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Italian Hiking Brand Demon Is Back & Darker Than Ever Italian Heritage Brand Demon Is Back & Darker Than Ever Demon Italian outdoor footwear brand Demon — founded in 1963 and dormant since 2004 when the family decided to close up shop — is back. It’s still family-run and the name remains unchanged, but this version of Demon is darker and more style-conscious than ever before. Brought back to life by the Deon family in 2018, under the vision of Alberto Deon as the main art-director, Demon is now sold exclusively by Slam Jam. That co-sign already gives an indication as to what direc...