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AlleyWatch Ergatta Ergatta is a fitness startup that provides competitive games to deliver full-body workouts through home fitness services. Founded by Alessandra Gotbaum and Tom Aulet in 2019, Ergatta is backed by investors that include Earl Stevens, Techstars, Greycroft, Mark Pincus, and Nat Turner and is headquartered in Brooklyn. INDUSTRY:Fitness, Health Care, Wellness FOUNDERS:Alessandra Gotbaum, Tom Aulet 90% of Americans who exercise regularly say they will continue at-home workouts even after gyms fully reopen. The convenience of rolling out of bed combined with a growing number of o...

Ergatta, cofounded by Tom Aulet, is an at-home rowing machine that incorporates competitive gaming elements for a full-body workout.

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. SimilarWeb released its ranking of the 25 fastest-growing direct-to-consumer brands for Q1, according to quarter-over-quarter monthly traffic growth. These brands had at least 10,000 monthly visitors and achieved strong growth in financial results and social-media impressions compared with Q4. Startups listed by SimilarWeb tackled problems that arose during the pandemic, such as weight gain and anxiety.