Minute Maid's new "full of life" global identity
JKR worked on the 77-year-old juice brand’s first global identity and campaign, which features hand-drawn illustrations and “juicy drop terminals” in its primary typeface.
Source: designweek.co.uk
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JKR worked on the 77-year-old juice brand’s first global identity and campaign, which features hand-drawn illustrations and “juicy drop terminals” in its primary typeface.