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Smaller hospitality brands are sometimes in the shadows of the competition, but they are worth exploring for their loyalty program benefits and growing portfolios.

‘Another day, another brand’ could well be the catchphrase of our sector, but as with everything in this industry we call home-from-home, it’s never as simple as that. The past couple of decades have seen a rapid evolution away from the owner/operator model, which has kept the sector ticking along for thousands of years, and we’d all be forgiven for feeling dizzy from the shift.

As one of the largest hospitality companies in the world—and the largest in Europe—Accor is both an observer and a key player in the evolution of travel. Its expanding portfolio of more than 40 brands now encompasses over 5,400 hotels in 110 countries, with a workforce of more than 290,000 people. The company says it seeks to “reimagine hospitality” as it anticipates and caters to travelers’ changing needs and expectations.

Article - Hotels in the 2030s: Perspectives from Accor's C-suite - Three hospitality executives envision a future in which hotels are sustainable, tech-enabled hubs for travelers and locals alike.

Three hospitality executives envision a future in which hotels are sustainable, tech-enabled hubs for travelers and locals alike.