Why insurance firm Trygg-Hansa decided to block customers' phones at the beach
BCW Stockholm won the ‘Finance and professional service’ and 'Most effective use of technology' categories at The Drum Awards for PR 2021 with its ‘Beach Mode’ campaign for Trygg-Hansa. Here, the team behind the winning entry reveal the behind-the-scenes secrets of this successful project...
Source: thedrum.com