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Covid pandemic has accelerated shift to online purchases, with big brands buying up startups

by Alistair Hardaker North West ecommerce giant The Hut Group (THG) has agreed to acquire UK online beauty retailer Cult Beauty for £275m.  Launched in 2008, London-headquartered Cult Beauty is the authorised online retailer of around 300 brands across skincare, haircare and cosmetics, including Charlotte Tilbury, Drunk Elephant and Huda Beauty.  THG will acquire the ecommerce company from private shareholders including majority investor Mark Quinn-Newall (co-founder of Net-a-Porter) and co-CEO Alexia Inge. Around two-thirds of its brands are not currently listed on existing THG Beauty si...

THG snaps up online beauty products retailer in massive £275m deal Cult Beauty is to "retain a very clear identity" due to its "distinguished brand portfolio" Get the day's biggest stories sent direct to your inbox so you never miss a thingInvalid EmailSomething went wrong, please try again later. Click here We use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time.More info Thank you for subscribingWe have more newslettersShow meSe...

Top story E-commerce giant The Hut Group has expanded its beauty portfolio with the £275m acquisition of online prestige retailer Cult Beauty. The business is authorised to sell about 300 independent third-party brands across skincare, haircare and cosmetics, including Charlotte Tilbury, Drunk Elephant and Huda Beauty. Close to 200 of the brands are new to THG’s beauty sites, helping broaden the direct-to-consumer specialist’s consumer reach. THG said Cult Beauty would retain “a very clear identity” within THG Beauty given its “distinguished brand portfolio”. With less than 50% o...

UK retailers are seeing an increase in the demand for body make-up. Make-up artist Amanda Harrington, says it makes sense with the changeable weather. Here, Claire Coleman puts a selection to the test.