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Directly monetise people. but that 96.5% figure, that's quite telling, isn't it? it is. i think this is a really - broadly ranging subject and... the 'haves' have an awful lot of money and they have - the have—nots who are most of us when it comes to thatl creator space and i think that tiktok in particular by tryingl to develop a new way - of doing this where they try and monetise as many people as they can by giving them - a little bit, but there _ are always different platforms, not least patreon as well, - who are kind of offering other alternatives. a sort of way of spreading out your e...

As sam mentioned, they have made it so easy for the average person to go viral and garner a big audience and i think that social media platforms are realising that creators drive a lot of engagement and trends, and it's not enough any more to just give them a place to grow an audience. they need to offer them better features and ways to get money, and besides youtube, which used to be the only game in town, there wasn't a way to earn directly from social media networks until the last year or so. becky, what do you make of these new developments? i think there is a really growing trend of creat...

When you told them about tankz? i've got to look at my list because we contacted quite a few social media platforms. we contacted tiktok, twitter, instagram, facebook, snapchat, youtube. they all say they don't allow fraud content on their platforms and in relation to tankz per se, his accounts and those respective platforms barring twitter and youtube, they've been taken down. let's get into the nuts and bolts of your investigation to an extent because there was some good old—fashioned journalism going on here. how did you first come across these fraud influencers? 0k, well, i might not loo...

It's really hard to trust the platforms. you know, changes are being made every single day to the algorithms, how our content is being served to our audiences and it's often done in a very hard to read, almost like black box algorithmic way, which is hard to decipher and decode and you often second—guess yourself and what you're doing. am i doing something wrong, why are my videos not performing very well any more? it can take a very big toll on your mental health as well so i think opportunities for creators to, kind of, regain that connection with their audience in a more direct way is som...

For creators to, kind of, regain that connection with their audience in a more direct way is something that's going to be really beneficial going forward. we have talked about making money via social media, but of course, for every well—intentioned musician, there is someone perhaps with slightly darker motives. i have been speaking to cath, who is a reporterfrom the bbc panorama programme. he has been investigating a new kind of criminal, the fraud influencer. a fraud influencer is someone who has a large following but the difference is the engaging content they are putting out there is fra...