AliExpress names OMD global media agency for 2021
AliExpress names OMD global media agency for 2021 Details 05 February 2021 Alibaba Group's AliExpress has appointed Omnicom Media Group's OMD as its global media agency for 2021. OMD Shanghai led the pitch that demonstrated the agency's innovative use of data to understand consumers and media, ultimately winning them the business. The agency will handle media planning and buying for all AliExpress products through specialised teams in the key markets of Spain, Brazil, Poland, South Korea and Saudi Arabia, with the central team based in Shanghai. "We ...