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Dive into the counter-connected world of Cheap Monday. Originally launched in 2004, the brand is making a comeback, maintaining its edge and punk spirit while making it relevant for the next generation. Loud, hot-headed, and uncompromising, the denim lineup reflects the diverse traits and personalities of contemporary youth culture, with a focus on distressed denim and the revival of skinny jeans. The curated assortment, launching at the end of summer, will be available at weekday.com, sel. ....
courtesy of Weekday For the range, Weekday partnered with Agraloop, a company that transforms food crop waste – from wheat, rice, and corn to pineapple leaves and banana trunks – into new fibres. In this case, waste from oil-seed hemp production makes up the fabrics. But it’s not just fabrics that Agraloop is producing. Through its creation process, the company is responsible for a range of beneficial environmental and social impacts including generating bio-energy to power the local community and organic soil amendments to go back into the farm. The Plant Based Limited Edition offering is the latest step in Weekday’s embrace of hemp fibre which has been slowly making its way into its designs. With hemp-organic cotton already in use within its mainline denim collection, styles are currently available in white and ecru, with the brand planning to branch out into indigo styles later this year. ....