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Earlier this month, Alistair Bone joined Erin Stone Dimry, Chief Marketing & Business Development Officer at DLA Piper, on stage at the Legal Marketing Association’s Annual Conference...
The last few years have accelerated the need for CMOs to be changemakers. More than ever, CMOs are able to drive much-needed transformation both within the marketing team and across the...
The first few days, weeks, and months as a legal CMO are critical in establishing yourself in the business, assessing what is needed in the firm, and building an understanding of the...
Each and every law firm has a unique culture, and a different way of working together and moving forward. Every day here at Passle we see the impact…
Each and every law firm has a unique culture and a different way of working together. The culture of a firm can have a direct impact on the success of the marketing and BD approach and...