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The growing need for sustainability: pledges, initiatives and more

The growing need for sustainability: pledges, initiatives and more
April 29, 2021 10:38
The past year fractured everyday lives more so than anyone could have ever imagined. As the world and consumers reemerge from COVID norms, a focus is moving away from the pandemic, and returning to some of society’s other most pressing issues.
While many are realising life can go on without the every day commute to work, needless travel and other emissions-heavy activities, an increasing number are realising the ability to live more eco-friendly lives is more important than ever.
A study from the BBC’s Global Minds panel has found that post-COVID, audiences expectations of brands to take climate action is reaching all-time highs. Most notably, within Australians surveyed, 93% believe it is important for brands to address sustainability. ....

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Audiences realise that they need to pay for quality news: Alistair McEwan

The BBC has seen a massive increase in viewership this year.
14 Dec, 2020 - 09:13 AM IST | By Mansi Sharma
NEW DELHI:
2020 has been an interesting year for news organisations, their journey marked by various peaks and troughs. It was no different for the global news outlet BBC, too. From gaining the highest spike in audience numbers on both TV and digital format to struggling with lower ad revenues, the firm managed to clock in a rather productive year. In a recent chat with Indiantelevision.com founder, CEO, and editor-in-chief Anil Wanvari, at the recently concluded Pubnation (print & digital), BBC Global News SVP - commercial development for Asia & ANZ Alistair McEwan talked in details about the same. Edited excerpts follow: ....

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