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Governor Cuomo of New York last week announced a new ‘Vax and Scratch’ programme providing lottery tickets for prizes up to US$5 million. In the war against ‘vaccine hesitancy’, this huge incentivisation is the newest shot from the marketing arsenal. What are the headlines of the programme?
 
- Individuals Vaccinated at One of 10 State Mass Vaccination Sites in NY Will Receive a Free $20 NYS Lottery Scratch-off Ticket
- The New Vax Sites Are Located in Central New York, Finger Lakes, Long Island, Mid-Hudson, Mohawk Valley, New York City and Western New York Regions
- The Sites Are Open to Walk-ins and Appointments From May 24 to May 28; All Sites Open from 8 a.m. to 7 p.m. ....

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