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As part of Ally Financial's efforts to reach younger people, the team has been taking part in various gaming endeavors and also looking to amplify women's voices.
The No. 48 Chevrolet driven by Alex Bowman will feature the Ally Arena in Fortnite when it takes the green flag for the regular season finale at Daytona International Speedway. Bowman is hoping to secure a place in the playoffs but currently finds himself in need of a win if his 2023 championship
Nascar is crossing over with the world of video games once again as Alex Bowman will sport a Fortnite-themed Ally Financial racecar at Daytona.