Ally reemploys AR for new instant win mobile game
Dive Brief: Ally this week launched a new game that uses augmented reality (AR) to teach players how their money can work harder for them, per a press release. Through Ally Digital Dollar, participants are entered to win a prize, and healthcare workers in Charlotte, North Carolina, and Detroit will also receive prizes in celebration of National Superhero Day (April 28). The game runs through April 30. By scanning a bill of any denomination, players will witness the "extra superpowers" of their money by potentially turning a dollar into one of $940,000 worth of instant prizes. The gameplay its...
Source: marketingdive.com